Holy Cross Names Allison Crandall Assistant AD For Content & Digital Strategy
WORCESTER, Mass. – The College of the Holy Cross has named Allison Crandall its new assistant director of athletics for content and digital strategy, as announced by director of athletics Nathan Pine. Crandall will lead the department’s content team in order to engage fans and deliver robust insights through video, communications, media relations, social media, digital strategy and graphic design.
“We are pleased to welcome Allison Crandall to Holy Cross to lead our content team,” said Pine. “Her impressive background and leadership in collegiate athletics will play an integral role as we continue to find new ways to tell the story of our amazing student-athletes. The delivery of media is constantly changing, and Allison will help to keep Holy Cross ahead of the curve in this important area.”
“I am thrilled to join the Crusader family,” said Crandall. “Holy Cross has an incredible reputation in both athletics and academics, and I am excited to be a part of that great tradition. With the talented content team already in place, we will find new and innovative ways to share the inspiring stories of Crusader student-athletes and advance the brand of Holy Cross Athletics.”
Crandall comes to Holy Cross after spending 10 years at Bryant University, including the last four years as the assistant director of athletics for communications. She coordinated the publicity of Bryant’s 22 Division I varsity programs and served as the primary media contact for men’s basketball, volleyball, men’s lacrosse, women’s lacrosse and golf. Crandall also oversaw all athletic communication, traditional media, social media and digital media initiatives within the department, including the creation of media guides, press releases, game programs and brochures, among other publications.
She also handled Bryant’s print and web-based graphic design needs, producing materials ranging from banners and wall murals to web design and publication layout. Crandall was responsible for the content management and oversight of the Bulldogs’ official website, as well as the design and creation of other forms of artwork for Bryant Athletics and its facilities. In addition, she oversaw the Bryant Sports Network, Bryant’s digital media and webcasting platform, with more than 100 live broadcasts each year.
As a member of Bryant’s athletic administration, Crandall served on the senior staff and was the sport supervisor for field hockey and women’s soccer. She also served on the Northeast Conference’s Sports Management Committee and as the NEC SID Chair.
Crandall has played a leadership role in developing several successful athletic administration and sports information professionals, with former assistants having gone on to work for the University of South Florida, Loyola, Texas A&M, Tennessee, Villanova, Fairfield, Merrimack College, the America East and PrestoSports, among others.
Crandall graduated from Boston University in 2007 with a degree in print journalism. While at BU, she spent three years writing for Boston University’s independent daily newspaper, The Daily Free Press. During her tenure at the Free Press, Crandall served as sports editor as well as beat writer for men’s basketball and men’s ice hockey.