Ram-Crusader Cup Featured In AJCU Connections
By Cristal Steuer, Senior Strategist at TVP Communications & Bridget Campolettano, Integrated Marketing Manager at College of the Holy Cross
Last November, the College of the Holy Cross Crusaders played the Fordham University Rams at Yankee Stadium in Bronx, NY to compete for the 31st Ram-Crusader Cup. While the premise for this event was football, it went well beyond a game.
On the Holy Cross campus in Worcester, MA, it was a major collaboration between athletics, advancement and alumni relations, and college marketing and communications. The College viewed the game as an opportunity to tell its story more broadly in a new market: New York City.
“The combination of the nationwide recognition of Yankee Stadium, a rivalry game against fellow Jesuit school, Fordham University, and our large alumni presence in New York presented us with an ideal opportunity to share the meaning and impact of a Holy Cross education with a new audience,” said Marisa Gregg, director of marketing and communications at Holy Cross.
Click here to read the full story in AJCU Connections.
The Crusaders will look to contend for the Patriot League championship in 2017 with the return of 12 starters. Holy Cross is set to play five games at Fitton Field this fall, beginning with the home opener against New Hampshire on Sept. 16. Other key home dates will come against Lafayette (Sept. 30), Monmouth (Oct. 7), Colgate (Oct. 21) and Georgetown (Oct. 28).
To make sure you are there for every minute of the action this fall, purchase your 2017 season tickets today! For details, click here or call 1-844-GOCROSS.