March 4, 2013

Purple Pride Challenge Results Announced

WORCESTER, Mass. - The Crusader Athletics Fund and Holy Cross Athletics are celebrating a big win! The Purple Pride Challenge was a 2013 Winter Homecoming fundraising initiative that encouraged former Holy Cross athletes, friends and family to support Holy Cross Athletics. A group of alumni issued the Challenge whereby all gifts made to the Crusader Athletics Fund during the Winter Homecoming weekend (Feb. 15-17) would be matched, up to $250 per gift, and up to a total of $50,000.

The Challenge encouraged alumni, family and friends to come together to show pride in Holy Cross Athletics by supporting the sports’ teams that mean the most to them. The Challenge brought in $63,385.32 from 402 donors over the three-day weekend. Overall, the Purple Pride Challenge secured $113,385.32 for the Crusader Athletics Fund!

The challenge secured 108 new donors to the Crusader Athletics Fund and re-engaged 78 donors who made a gift in the past but not last year. The challenge also increased annual giving, with 100 of the 216 donors from FY12 increasing their gift for the challenge.

The 402 donors doubled the current year donor base and are 18% of the donors who give to the fund annually. The challenge also helped five sports raise more money this year than all of last year.

“As a new member of the Holy Cross family, I was overjoyed with the response to this challenge and delighted by the pride that Holy Cross alumni have for their athletic programs,” Heather Palmer, associate director of annual athletic fundraising said. “It is a true sign of great things to come for Holy Cross Athletics.”

The Purple Pride Challenge was a big win for the Crusader Athletics Fund but it is not the only victory that counts. Holy Cross Athletics will continue to rely on the support of alumni, family and friends to reach the next level.

The Crusader Athletics Fund is an annual fundraising program geared exclusively toward the College’s 27 varsity programs. The money raised through this annual fund is entirely budget-enhancing and is used for vital varsity programming costs which include coaching, enhanced recruitment, equipment upgrades and team competition travel, among other things.

For more information on the Crusader Athletics Fund, click here.