WORCESTER, Mass. – The College of the Holy Cross athletic department has named Reggie McIntyre director of athletics marketing and special events, it was announced by director of athletics Nathan Pine. McIntyre will be responsible for the creation and execution of all marketing plans for the department of athletics.
McIntyre comes to Holy Cross from the University of Louisville, where he served as an external relations associate for the past eight months. He was the marketing director for the men’s and women’s tennis teams, in addition to being the social media coordinator for a number of sports. McIntyre was previously a graduate assistant at Louisville for two years in 2012 and 2013, spending time in external relations, development and marketing.
McIntyre is a 2011 graduate of North Carolina State University with a bachelor’s degree in sport management. He served as a student marketing assistant during his senior year, working directly with the women’s basketball, wrestling, men’s soccer and women’s soccer programs. McIntyre went on to receive his master’s degree in sport administration from Louisville in 2013, and was named Louisville’s sport administration Graduate Student of the Year in 2012-2013.